Armin Hashemi Entrepreneur & founder

    I turn ideas into businesses.

    I build businesses, test ideas in the real world and share what I learn along the way.

    See my businessesFree resources
    Sydney, Australia
    Armin Hashemi exploring how to scale a business at a whiteboard
    From the whiteboard to the real world.
    businesses founded
    4
    the year I founded NeoEx
    2016
    professional qualification
    CPA
    PropSight award winner
    2026

    01 / The portfolio

    The businesses I’m building

    Different businesses, different ways of working. Here’s what I’ve put into the world.

    • Australia–Iran money transfers

      NeoEx

      Founded in 2016, NeoEx supports transfers between Australia and Iran through its dedicated team, transparent rates and experienced service.

      Visit NeoEx

    • Business performance & operations

      NeoRise.ai

      Work with established owners on profitability, cash flow and business operations, turning findings into practical priorities.

      See NeoRise

    • Accounting & tax

      NeoRise Advisory

      Accounting and tax support for Australian business owners, delivered through a specialist team.

      Visit NeoRise Advisory
    See all four businesses
    Armin Hashemi, entrepreneur and founder
    Armin HashemiSydney, Australia

    02 / The person behind the work

    The person behind the businesses.

    I’m an Iranian-Australian entrepreneur based in Sydney and the founder of four businesses. I started NeoEx in 2016 and have since built businesses across accounting, business improvement and property technology.

    I’m also a CPA. That background shapes how I think about cash, risk and growth, alongside what I learn from building products, working with teams and making business decisions myself.

    I care about putting ideas into practice, building beyond my own time and creating something that can keep getting better.

    Read my story

    03 / The way I work

    How I think about building.

    1. Close the gap between idea and action.

      Start with the smallest useful test. Learn from the result and make the next move.

    2. Keep the plan editable.

      A clear plan should guide action and change when the evidence changes.

    3. Build beyond your own time.

      Give people the systems, responsibility and authority to keep the business moving.

    More on how I think
    Armin Hashemi reviewing business costs in a working session

    Build a business that can grow beyond you.

    Armin Hashemi

    For established business owners

    Already running a business?

    NeoRise is where I work with established business owners on the numbers and operations behind a stronger business.

    See the work we do at NeoRise

    04 / Keep learning

    Lessons from the work

    Practical guides and courses on business, tax and property decisions in Australia.

    Follow what I’m building

    Business lessons, ideas I’m testing and the financial decisions behind them. Mostly in Persian.

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